Business Center presented by SMPS

Make plans to visit the new Business Center presented by SMPS (Society for Marketing Professional Services), featuring SMPS Marketing Checkups, a headshot lounge, networking tips and more.

Learn new tricks to help your business and interact with marketing professionals.

CE Business Forum

Below are sessions offered in the new CE Business Forum with content curated and presented by marketing and business professionals. 

10:30 am - 11:30 am

BC01 | Brand-Based Culture: Your Real Competitive Advantage

Presented by: SMPS

Speaker: Ida Cheinman, Principal and Creative Director, Substance151, Benefit LLC

 

12:00 pm - 1:00 pm

BC02 | Mission Driven Marketing: Don’t Sell Your Soul, Showcase It

Presented by: StormPort Productions 

Speaker: Eli Katzoff, Executive Manager, StormPort Productions 

 

1:30 pm - 2:30 pm

BC03 | Growing Your Firm While Retaining Your Core Values

Presented by: SMPS 

Speaker: Rich Friedman, Founder & President, Friedman & Partners

Professional Headshots

Frank Monkiewicz, a well-known portrait photographer, will be on hand to take professional headshots. Be sure to wear clothing that fits your lifestyle and business and Frank will do the rest.

  • Wed., Nov. 6 | 11:00 am - 5:00 pm
  • Thur., Nov. 7 | 11:00 am - 5:00 pm

Photographer: Frank Monkiewicz, Frank Monkiewicz Photography

Elevator Pitch Video Practice

Ever felt nervous at an event when someone asks, “So, what do you do?” Glenn will be on hand to take video of you doing your best 10-20 second “elevator pitch” to help you sound confident and self-assured.

  • Wed., Nov. 6 | 2:00 pm - 5:00 pm
  • Thur., Nov. 7 | 2:00 pm - 5:00 pm

Presenter: Glenn di Benedetto, Green Light N Go LLC

Business Development and Networking Tips with a Pro

Let’s face it. Business development and networking can be intimidating. The ability to feel comfortable walking up to a stranger doesn't come naturally to most people, but it can be achieved with helpful tips and practice. Sit down with Julie Brown to discuss what she has found works best and how you can make yourself a networking pro. 

  • Wed., Nov. 6 | 1:30 pm - 4:30 pm
  • Thur., Nov. 7 | 1:30 pm - 4:30 pm

Presenter: Julie Brown, JB|BD

Social Media Review

Everything you need to know about Social Media but were afraid to ask! With more than 30 years of combined experience, Sarah and Lisa will offer up some of the best practices to help make you or your firm stand out and get noticed. 

Sarah, Acentech’s Director of Marketing and Business Development, has 15 years of professional experience dedicated within the Architectural/Engineering/Construction industry.

Lisa, AGC’s Director of Marketing & Communications, holds a Master’s Degree at Boston University in International Marketing and has more than 15 years’ experience in digital communications. 

  • Wed., Nov. 6 | 11:00 am - 1:00 pm, 2:00 pm - 5:00 pm
  • Thur., Nov. 7 | 3:00 pm - 5:00 pm

Presenters: Sarah McGillicuddy, Acentech and Lisa Frisbie, AGC

Resume and Portfolio Review

Wondering if what you present is the best representation of you? Len Charney, Dean of Practice with the Boston Architectural College will be reviewing portfolios and resumes and helping to answer that question!

  • Thur., Nov. 7 | 10:00 am - 12:00 pm

Presenter: Len Charney, Dean of Practice, Boston Architectural College 

Marketing Audits with a CPSM

Have you ever wondered how your firm’s proposals, website, marketing collateral, etc. stack up to the industry standard? Spend 20 minutes with a Certified Professional Services Marketer for advice on ways to boost your firm’s marketing cache and help you get noticed.

  • Wed., Nov. 6 | 10:00 am - 5:00 pm
  • Thur., Nov. 7 | 10:00 am - 5:00 pm

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