Marketing Opportunities

ABX is proud to offer our exhibitors multiple opportunities to extend your brand and increase exposure, with programs to meet every budget. From free exhibitor invitations to multi-tiered marketing elements, we have a cost-effective solution to help you stand out from the crowd.

Marketing Checklist

After you've secured your booth space for ABX, you may be wondering what's next? Here's a list of easy-to-implement ideas to help spread the word about your participation in ABX this year. By creating and following a trade show strategy prior to the show, you can generate tremendous ROI by securing a wealth of new business leads.

Marketing Toolkit

FREE opportunity to all exhibitors! Show Management has developed a custom Marketing Toolkit just for your company. Your toolkit includes a unique registration link and code, a package of web banners, an Expo Pass PDF with your customized reg code, a press release template, a link to the registered press list, and more.


Drive attendees to your booth and boost your industry exposure through Feathr's FREE pre-show marketing tools — a customized landing page, email invites and web ads. Designed to get your company name and show presence in front of both your current and potential customers, these tools will help maximize your ROI and amplify your show presence at ABX. 

Banner and Logo Library

To help increase traffic at your booth, we encourage you to promote your participation in ABX by posting web banners and ABX logo on your website. A variety of banner sizes are available and should be linked to our registration page. Logo use is subject to approval and limited to attendee promotional materials only.

Social Media Posts

Create visibility for your company by making frequent posts on social media sites about exhibiting at ABX. All posts should contain your discount registration link.

Press List

Industry press attend ABX to secure editorial coverage for their magazines, newspapers, blogs, etc. A list of pre-registered press will be available to each exhibiting company, beginning in September via a “living” link that will remain active throughout the show.

Press Kits

A press kit is an essential part of a PR strategy and will help members of the media garner interest in your company during ABX. The press kit should contain information for media to use as a reference tool such as recent and relevant news releases; company/executive backgrounders; product fact sheets/specs; product images; any special events you have scheduled during the show; and contact information.

Marketing questions? Please contact ABX Senior Marketing Manager, Kim Hamilton.